Amiara

Why Amiara

Business starts with people. We start with you.

Amiara gets to know you, then helps you build a business designed for joy, balance and abundance. You spend your time in your genius while AI and experienced people handle the rest.

Get StartedSee how it works

Most tools start with the idea. We start with you.

Who you are, who you are becoming, your strengths and the life you want your business to support all go into your Entrepreneurial Profile. Every recommendation Amiara makes is built from it.

  • Joy

    Work that energizes you, in the role you actually want to play.

    Your AI Life Coach

  • Balance

    A company designed to fit your life, not consume it.

    Your Entrepreneurial Profile

  • Abundance

    Ambitious value creation, for you and the people around you.

    Your 10X Plan

Spend your time where you’re irreplaceable.

Entrepreneurs lose their weeks to work anyone could do. Amiara takes it off your plate, so your hours go to the decisions, relationships and ideas only you can bring.

Without Amiara

  • AI tutorials
  • Admin
  • Ten different tools
  • Market research
  • Status updates
  • Your genius
  • Follow-ups
  • Reports
  • Explaining context, again

With Amiara

Your
genius

Your AI team and experienced people handle the rest.

  • Don't learn AI all day

    We keep up with AI and apply what matters to your business.

  • Skip the small tasks

    Daily Actions and your AI team take on the work that doesn't need you.

  • Stop being the glue

    One system holds the context, so you never re-explain your business.

The Amiara Evolutionary Biology Business Model

Business is an ecosystem. We think about it that way.

Amiara looks at your company the way nature looks at a species. Five lenses decide where you should play and what you should do next.

  1. Territory

    Where you should play

  2. Resources

    What you have to work with

  3. Competition

    Who else wants that territory

  4. Adaptations

    What makes you fit to win

  5. Speed of adaptation

    How fast you learn and change

Together they determine

Your 10X

The best territory to play in

The highest-value version of your business that fits you.

Your next action

The adaptation that matters most now

What to do this week, and why it moves you toward your 10X.

The lenses are public. How Amiara weighs and combines them is our own method.

AI with people behind it.

Lawrence Cotter

Founder, Amiara

Lawrence has founded five companies, including one unicorn, and mentored over a thousand entrepreneurs. His experience shapes how Amiara thinks, and you can work with him or another experienced entrepreneur directly.

Use AI first. Use you where you’re a genius. Use expert people where they add more.

Your strategy
Your strategy is built on a human framework, not a generic prompt.
Your AI team
Your AI Life Coach, Strategist, COO and specialists all work from that framework and share one view of your business.
Your mentor
Three executive sessions a month with Lawrence or another experienced entrepreneur, who already has your full Amiara context.
Specialists
Expert specialists for hands-on implementation, where people add more than AI.

One good decision pays for years of Amiara.

  • $100

    against months spent building in the wrong direction.

  • $25K–$75K+

    in available startup benefits from partners, for tools you'd buy anyway.*

  • One decision

    on pricing, hiring or a partnership can be worth more than a year of Optimize.

  • Hours back

    every week, for your genius, your people, or time away from work.

*Startup benefits are offered by third-party partners and are subject to individual eligibility and partner terms. Investor connections are offered when appropriate; Amiara does not guarantee introductions or investment.

Each of these helps. None of them starts with you.

Amiara isn’t trying to beat every specialist at one thing. It brings them together around you.

  • Generic AI chatbots

    Good for
    Fast brainstorming
    Starts with you?
    No. Starts with your prompt and forgets.
    With Amiara
    Knows you and your business, every time

  • Strategy consultants

    Good for
    Deep thinking
    Starts with you?
    Starts with the problem and ends at the report.
    With Amiara
    Starts with you, then finds your 10X

  • Business-plan templates

    Good for
    Structure
    Starts with you?
    Records what you already think.
    With Amiara
    Challenges it and looks further

  • Project-management tools

    Good for
    Organizing tasks
    Starts with you?
    No. They don't decide what matters.
    With Amiara
    Priorities tied to your goals

  • Coaches and advisors

    Good for
    Judgment and accountability
    Starts with you?
    Yes, with a limited view of the business.
    With Amiara
    Human judgment with full context

  • Learning AI yourself

    Good for
    Curiosity
    Starts with you?
    No, and it costs your time.
    With Amiara
    AI applied to your business for you

Start with 10X. Keep building when you’re ready.

Discover your direction first. Add the support you need to bring it to life.

Most popular

10X your Business

Discover the most valuable version of your business, before you spend years building the wrong one.

$100one time

Understand your opportunity and get a personalized plan built around your strengths and goals.

  • Entrepreneurial Profile to build the best business for you
  • Advanced analysis of your industry and business
  • 10X Plan deck: the most valuable version of your business
  • Valuation estimate, elevator pitch and pitch deck
  • Deep conversations with your AI Life Coach and Strategist
  • 30 days of access
Get Started

Build

Build it faster with an AI COO and a specialized AI team.

$500/month

Turn your plan into priorities, actions and work your AI team helps execute.

  • Everything in 10X
  • AI COO to prioritize and orchestrate actions
  • Portfolio of 12+ AI team members to help you execute
  • Integrations with hundreds of partners
  • Access to 1,312 angel and seed investors
Explore Build

Optimize

Move even faster with guidance from experienced entrepreneurs.

$1,500/month

Improve strategy, decisions and execution with an experienced entrepreneur.

  • Everything in Build
  • 3 executive sessions/month
  • Strategy and execution guidance
  • Personal introductions to partners and investors
Explore Optimize

Your 10X access lasts 30 days. Move up to Build whenever you are ready to keep going.

Prefer to talk first?Schedule a 15 minute intro

Questions

What does evolutionary biology have to do with my business?

Companies compete for territory and resources and survive by adapting, much like species do. Amiara looks at your territory, resources, competition, adaptations and speed of adaptation to find your 10X and your next action.

What do you mean by joy, balance and abundance?

You define them. Your AI Life Coach helps you describe the life you want, and Amiara uses that to shape the business, your role and the pace.

Do I need to know anything about AI?

No. Amiara keeps up with AI and applies it to your business, so you can stay in your own area of genius.

How is this different from using an AI chatbot?

A chatbot starts from your prompt and forgets. Amiara starts with you, keeps one shared view of your business across your whole AI team, and has experienced people behind it.

Are the startup benefits and investor connections guaranteed?

No. Partner benefits depend on each partner's eligibility rules and terms. Investor connections are offered when appropriate, and introductions or investment are never guaranteed.

Your expertise. Your business. Your kind of life.

Take the first step toward a business you’re excited to build.

Get Started

Prefer to talk first?Schedule a 15 minute intro