Dream Boldly.

You don’t have to build your business alone.

Discover the most valuable version of your business concept or startup, then get an AI team to help you build it.

No AI expertise needed. No need to master every part of running a business.

Get Started See how it works

You know your field. You shouldn’t have to figure out everything else alone.

Learning AI shouldn’t become another job.

You want useful results, without spending your evenings trying tools and writing prompts.

You don’t need to become an expert in everything.

Pricing, marketing, sales and operations can take you far from the work you know best.

You want help doing the work.

A clear plan matters. So does having support to turn it into progress.

More time in your strengths. Less to carry on your own.

Start with you. Build around your life.

Your strengths, ambitions and the life you want shape the business we help you build.

Step 1
Tell us about you.
Start with a conversation about your experience, your idea and what matters most. We help shape your Entrepreneurial Profile and clarify your Business Concept.
Step 2
Discover your best direction.
Get deep analysis of your industry and your business, then discover your personalized 10X Plan: the most valuable version of your business. Refine it with your AI Life Coach and Strategist.
Step 3
Get help making it happen.
Your AI COO and a specialized AI team help you prioritize and execute. Experienced entrepreneurs add human guidance when you want it.

Clear next steps. Progress worth celebrating. Room for joy, balance and abundance.

Get Started See the full walkthrough

Find the absolute best version of your business.

Before you invest years, see the strongest path for your idea, your strengths and the life you want.

Improve your odds of success.

Compare the options and focus on the version of your business with the strongest chance of working.

Save years chasing the wrong prize.

Find out what needs to be true early, before you spend your time and savings on the wrong path.

Make raising money easier.

Tell a clear story with the materials investors expect to see.

4,000 hours of analysis in about 24 minutes.

That can save you 40 hours or more of your own research.

Get your personalized 10X Plan.

The most valuable version of your business, with an estimated valuation, an elevator pitch and a pitch deck.

Everything you get for $100 with the 10X Plan.

See what your idea could become, with a plan you can act on and share.

24 min: Your plan is ready in about 24 minutes
4,000 hrs: of analysis behind every plan
40+ hrs: of your own research saved

Every example below comes from Maya's plan. She ran a physical therapy clinic for 18 years and wants to get adults 40 to 60 ready for the hike of their life. Hover or tap any item to see it.

Maya Brennan
Austin · idea stage
Experience
18 years running a physical therapy clinic, grew it from 9 to 25 staff
Superpower
Gets people from “I’m not sure I can” to the top of the trail
Strength
Keeps a group motivated week after week
Life goal
Build this in one day a week and keep family evenings
Built from your onboarding conversation. Everything after this is shaped around it.
The problem and who has it. Maya's idea, sharpened to one buyer: women 45 to 60 in Austin with a dream hike and a joint-confidence worry.
Competitive landscape. Summit Ready against national tour operators, training apps, hiking clubs and AI plans, row by row.
4The main event
Personalized 10X Plan
The most valuable version of your business: a full strategic plan document and a 12-slide summary you can share.
North Star · Your solution · Why you win · Pricing · Market size · What it takes · and more
Low, base and high scenarios, each with the revenue and multiple behind it, plus what it means for your life.
Three cheap, fast tests. Can warm trust fill 80% of seats in 21 days without ads? Each one comes with how to run it.
Summit Ready, in 30 seconds
“Summit Ready gets adults 40 to 60 ready for the hike they keep putting off. A physical therapist screens you, we train together for 12 weeks, then we go on the trip.”
Ready to say out loud or paste into an email.
Go-to-market and pricing. How customers find you, what you'll charge, and how your price compares.
Life Coach Word for the season: Alive
How did this week feel? You wanted Summit Ready to fit in one day.
Busy, but I kept Tuesday and Thursday evenings for the kids.
That's your goal holding. Let's keep the group hikes to Saturdays and protect those evenings.
Check in any time for 30 days, about the business or about life.

Maya and Summit Ready are a sample made with the real product. Your valuation is an estimate to guide your decisions, not a formal appraisal or a promise of funding.

Get your 10X Plan for $100

Entrepreneurs, builders and supporters gathered on a rooftop in Austin for the launch of Amiara. — Launching Amiara.

Built by entrepreneurs. Built around you.

Lawrence Cotter has founded five companies, including one unicorn, and mentored over a thousand entrepreneurs. He built Amiara with a team to bring that experience and support to you.

So you can explore what’s possible, get help moving forward and build a business that supports the life you want.

Start with 10X. Keep building when you’re ready.

Discover your direction first. Add the support you need to bring it to life.

10X your Business

Discover the most valuable version of your business, before you spend years building the wrong one.

$100one time

Understand your opportunity and get a personalized plan built around your strengths and goals.

Entrepreneurial Profile to build the best business for you
Advanced analysis of your industry and business
10X Plan deck: the most valuable version of your business
Valuation estimate, elevator pitch and pitch deck
Deep conversations with your AI Life Coach and Strategist
30 days of access

Get Started

Build

Build it faster with an AI COO and a specialized AI team.

$500/month

Turn your plan into priorities, actions and work your AI team helps execute.

Everything in 10X
AI COO to prioritize and orchestrate actions
Portfolio of 12+ AI team members to help you execute
Integrations with hundreds of partners
Access to 1,312 angel and seed investors

Explore Build

Optimize

Move even faster with guidance from experienced entrepreneurs.

$1,500/month

Improve strategy, decisions and execution with an experienced entrepreneur.

Everything in Build
3 executive sessions/month
Strategy and execution guidance
Personal introductions to partners and investors

Explore Optimize

Prefer to talk first?Schedule a 15 minute intro

Questions

Do I need to know AI?

No. Start by talking about you and your business, and Amiara does the rest. We keep the AI under the hood so you can focus on your own area of genius.

Do I need business experience?

No. Amiara is designed for people who know their field and are learning to build a business. You bring your expertise and make the important decisions. We help with direction and the details.

What do I get for $100?

Your Entrepreneurial Profile, a clarified Business Concept and advanced analysis of your industry and business. Your personalized 10X Plan is a full deck showing the most valuable version of your business, with an estimated valuation, an elevator pitch, a pitch deck and the points you need to prove. You also get 30 days with your AI Life Coach and Strategist to brainstorm how to build the best business and life for you.

Will Amiara do the work for me?

With Build, your AI team can help execute supported tasks. You stay involved in decisions, approvals and learning from customers. Optimize adds human guidance. Specialist human implementation is a separate service where available.

Your expertise. Your business. Your kind of life.

Take the first step toward a business you’re excited to build.